Since Your business survival depends on marketing, who in the heck should you be marketing to?
Quick story:
When I was planning for my wedding 7 years ago. I made out a list of people I wanted to invite. My Uncle Vance was on that list. And I couldn’t wait to invite him to my special day.
So I busted open my bank account for $30,000 Printed up 20,000 of the same invitation, hired a pilot to fly over (Dallas Texas) the city my Uncle Vance lives in and drop the invitations all over the city and then I prayed My Uncle Vance would find one.
Just Kidding……..
I put his invitation in an envelope with his address licked a stamp and mailed it with the post office.
For a minute you thought I was nuts.
Well I hate to be the one to tell you this. But that’s exactly how most people market their business.
I don’t mean they hire a pilot to drop their business cards all over the city. Even though they might as well do that. Because their marketing tactics aren’t any better than droping business cards all over town.
Because they fail to recognize their target market. They are still stuck thinking everyone wants their product.
I hate to burst their bubble but that just isn’t the case. It doesn’t matter how amazing and wonderful the product is. Everyone doesn’t want it.
Look at it this way, it’s like you advertising Denture Cream that taste like bubble gum to me. When I haven’t even reached my thirty’s. But I might need it someday so I should buy it now. lol
Oh yeah and people over 60 aren’t your target market either. People who have dentures are your target market.
Then you break it down even more.
People who hate the taste of denture cream.
Break it down one more time
Denture users who like the taste of bubble gum.
Then You Market to them.
