Companies like kellogg’s, Nike and Walmart have done a great job at getting their name out in the public eye. So us the consumers recognize their names, logo’s and packaging.
Think about it have you ever made or eaten a rice Krispies treat?
Of course you have.
Now tell me something, if those treats were made with a box of crisp rice cereal a generic brand that is identical in every way to Kellogg’s Rice Krispies cereal. (Except for the name and the design on the box) Would you stop calling it rice krispies treats and use another name?
I doubt it.
Infact I am willing to bet that you would call that generic brand cereal by the name Rice Krispies.
Why is that you think? Because Kellogg’s has done an excellent job of branding a simple rice cereal. Snap Crackle and Pop.
Okay so what does that tell us? Well, us as consumers would be lost without brands. Not only that how would companies compete? A pair of shoes would be just shoes. There wouldn’t be anything special about them. Because they weren’t held in high regard like the “Air Jordans”. “For all the guys out there that think shoes are boring to talk about.”
Lol. okay back on track.
Okay so I have a cute pair of shoe. So ask me already where I got them.
I picked them up at a little corner shop down the street across from maple.
That gave you a clear picture right? It’s didn’t. Huh. That’s weird. What if I said, they’re “Nike”.
Now what would you say? Oh, now I said something you can connect with.
Like that movie Mel Gibson was in “What a Woman Wants” and Mel Gibson’s Character (which is a red by the way). Does an advertising campaign for “Nike” where he uses the tagline Nike, no games, just sports.
Yeah, you get the idea. The name (brand) Nike gives you something to connect with. A clear picture.
Instead of saying they came from the store down the street.
That’s all branding is, connection.
I will give it to you one more time, just in-case you didn’t caught it the first time.
Take Perry Marshall, Super cool guy. But what’s he known for? Yeah, Google Adwords. You hear Perry’s name, you automatically connect him with Google Adwords.
One more. Mike Dillard? Magnetic Sponsoring. Sure Mike has more than one product. But he known for what? Let me hear you say it. Magnetic Sponsoring!
So when I talk about Branding yourself. I mean take your “name” and make it famous baby. Become known for “blank”. Give people something they can connect your name with. But not just anything something of value.
Take one aspect of Network Marketing, Or Marketing in general. it doesn’t have to be that. Choose a different Niche. Whatever. And then Master it. Become the king or queen of _______ (you choose what goes in the blank:) ).
All it takes is one thing and then later when you have mastered that one thing you can branch out from there.
That’s it, I just gave you the big secret to Branding. Become totally awesome at something. Show people how to do the thing your awesome at. The more people you reach, the more love you get. Before you know it your famous Baby. And you’re rollin in the dough.
Don’t forget me when you get all that fame. 
