It’s been over a year since I last posted on my blog.  I abandoned it to chase the pot of gold under the rainbow.  I never found that pot of gold instead I found something else; I discovered I was a project hopper.  How could I expect to make any money or get anywhere, if I kept starting projects just to leave it before it was finished? Start, stop quit, start, stop, quit. What’s up with that?

This time is going to be different.

First thing is first, I need to pick an area of marketing.  Well it’s got to be internet based.  Network Marketing, MLM?  No. That’s way too hard to do online, unless you’re doing, Attraction Marketing.  So I could do attraction marketing.  Um no, that’s not for me.  I don’t want to fake it until I make it.

I could make my own product and promote that I certainly have brought enough products and have learned a bunch of stuff.  On the other hand, who wants to buy a product from a no buddy? Yeah that’s not for me.

I got it. I could do affiliate marketing.  Yeah I think that’s the right fit.   Now I need a niche to do to do my marketing in.  Wait from all the training I have had, the best place to start is keyword research.  Let the keywords choose your niche.

How do I do that? Let me think a minute.  What am I interested in, well I know a lot about the hcg diet I went on it enough times. It’s popular right now.   I will be right back let me check.  Yep a lot of searches, that is one key to finding a good keyword.

People defiantly want hcg.   There are several ways to market online.  But the only thing I am interested in is seo.  Search engine optimization.

But since I am a beginner and I want to make money fast. This isn’t a good market for me. Way to competitive for me.   How did I know that, with a special marketing tool that I was very blessed to learn about.   This tool is a well-kept secret. So I very much wish it had an affiliate program.

But it doesn’t.   Let me say this. I have tried many different tactics to do keyword research, Market samurai, Google keyword tool and other strange ways not worth mentioning.  Again since I am a newbie this tool helped me figure out the right direction to go.   This is one of those days I really hope people don’t find my site.  Because of this secret that is going to help me get caught up to the big boys online.

You can check out the video on it.  The site is secockpit.com  Good luck.

In a earlier post I talked about what the heart of your business should be and the importance of one.

Now I want to discuss some simple steps you need to take to get ranked in the search engines. So you can get loads of free, laser targeted traffic to your Heart. (Remember google doesn’t like your replicated website, these strategies do not apply to replicated websites.)

SEO stands for Search Engine Optimization.

This is the process of raising your website or heart up the google latter for specific keywords.

Here is an easy example, Joe is on the internet he is looking for to buy a new car. So he gets on google and he does a search for car dealers. Well you just happen to be a car dealer and you made your website very attractive to google. So Google said, Hey I like this website lets put it at the top of the search results. Note: This is a nature search conducted by google. Not a pay pre click ad.

Then Joe says on this website is on top of the food chain. Lets clicks on it. Joe checks out your website or heart likes what he see and then becomes a customer. Thank You google for free advertising.

Alright, I am convinced I know I need to know this SEO stuff.

Lets break SEO down to 4 key elements:

1. The Crawl
2. Page factors
3. Site navigation set up
4. Inbound Linking

1. The Crawl

Hey you don’t want to be invisible, so someone needs to know you exist. That’s where search engine spiders come in, we will call them bots. Okay so the Search engine sends it bots out to “crawl” through your website.

Basically checking you out, inside and out, everything and anything they can get there grabby little hands on (text, images, links) they look at it. Hey they gottta know what kind of content you have.

You want the bots to “crawl” around your site. If the bots didn’t do their job, you could forget about the search engines having a clue about your website & pages. And you could say sayonara to the Search engines indexing you and Ranking you according to your content.

2. Page Factors

The 3 most important on – page factors are Page Title, Headlines, and Body Text.

1) Page Title

The page title is found in the topmost sector of your web browser (the blue/black strip at the top of your web browser, with the logo of your web browser on the extreme left).

2) Headlines

Headlines are the names of your posts or articles

3) Body Text

Your body text is your actually post/article or content that helps the search engine or the website visitor know what the heck your website is about.

3. Site Navigation Set Up

Don’t ignore this aspect of SEO it is just as important as all the other steps.

If web visitors can’t quickly find the information they’re looking for, they will leave as fast as they came, and most likely won’t come back.

The search engine bots also need to to be able easily and quickly find what they are looking for so they can do a better job of indexing your site.

You need to make your site as navigable as possible.

Follow these 3 rules as a guideline:

1) The more important the content, the closer to home it needs to be.

Follow the (3 Click Rule) By trying to keep your Key (stuff you always want people see) Content within 3 clicks from your homepage.

Note: this is only a guideline to follow, it’s not mandatory, but it’s good one especially if you’re a beginner.

2) Use Common Sense to Group Content.

Put content where it belongs . You wouldn’t want to put your shoes in your refrigerator. So don’t do it with your website. Always try to group your content logically to allow users and search engine spiders to sort through your content effectively.

3) Don’t create a dead Zone.

Create link backs, where you link pages together. Always link back to pages or post that were created before other post or pages. Don’t forget to link back to the homepage. Plus you get more play out of the content.

4. Inbound Linking

Inbound Linking is when another website backlinks (points back) to your website.

Believe it or not the more websites linking to your website the more search engines love you and the higher you rank in google, yahoo etc.

Why is SEO important? Because it’s free advertising for you and your business. Allowing you to generate free laser targeted leads for your business.